Visual Communication Design and Production

Curriculum：Core Curriculum

Future Positions

• Graphic designer

• UI designer

• Web designer, etc.

Characteristics and Advantages

This major is based on traditional graphic design and the teaching activities are oriented to advanced industry technologies, which can not only meet the design needs of the Internet era but also combine with enterprise projects closely. It also attaches great importance to encouraging students through competitions. In recent years, teachers and students have won many awards in international and domestic design competitions.

In-depth Cooperative Enterprises

Shanghai T&W International Production Group is a large-scale professional video advertising production company in China with a great reputation and strong strength. It has 5,500 square meters of office space, including 1,500 square meters of photo studios and supporting facilities. Its subsidiaries include T&W Production, Triangle Film, and Greatfun CG. It has four branches in Shanghai, Beijing, Taipei and Paris, respectively. After two students, Zhu Junwei and Gao Mingjie, from the movie animation studio of the School of Digital Arts, won prizes in the enterprise proposition category (T&W International Production Group) of the Sixth National College Digital Art&Design Awards in 2018, the Group has established an active school-enterprise cooperative relation with our school. Many students from the School of Digital Arts got the opportunities to have internships in Shanghai T&W International Production Group.

Turing AI Institute of Nanjing was jointly established by Tsinghua University and Nanjing Municipal Government in April 2018. The Institute is committed to providing public technology services through industry-university-research cooperation, gathering and cultivating AI talents with interdisciplinary ability, and promoting the transformation and industrialization of scientific and technological achievements. The School of Digital Arts and Turing AI Institute of Nanjing, together with Nanjing Museum, jointly carried out the intelligent product innovative training. With the help of highly-skilled enterprise talents, students have gained more space to develop their added values, and can better adapt to industry requirements and find high-quality jobs.

To improve the quality of personnel trained and further promote school-enterprise cooperation, the School of Digital Arts and Yiking Information Technology of Nanjing Co., Ltd. have carried out the school-enterprise cooperation order class project. Yiking Information Technology of Nanjing Co., Ltd., established in 2015, is a national high-tech enterprise with high-level product innovation and production capacity. The school-enterprise cooperation not only improved the technical merits of students of related majors, deepened their understanding of the industry and familiarize them with the process of game production, but also served to explore and innovate a new student education and training mode. Meanwhile, it has assisted the graduates to be more competent for professional and technical work.